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Videos

Innovate or die! Or die innovating?

Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.

Catalogue: Latin America 2020 - Insights Festival
Author: Noelia Bellucci
Company: Maru/Matchbox
October 19, 2020
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Citation

Bellucci, N. (2020a, October 19). Innovate or die! Or die innovating?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/innovate-or-die-or-die-innovating--11619


Videos

Food science magic

Learn how Eclipse Food is delivering healthy, humane, and sustainable choices, one ice cream at a time. 

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Aylon Steinhart
Company: Eclipse Foods
June 18, 2020
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Citation

Steinhart, A. (2020a, June 18). Food science magic. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/food-science-magic


Videos

Breaking the spell of Sisyphus

The work of a market researcher can be a truly Sisyphean task: you conduct your project, craft your insights, present them to marketers, only to be confronted with similar research question months later. You're back to the bottom of the hill. That is...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anna Demianova, Susanne Stahl
Company: Point-Blank International GmbH
June 15, 2016
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Citation

Demianova and Stahl (2016a, June 15). Breaking the spell of Sisyphus. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/breaking-the-spell-of-sisyphus-8692


Videos

Mouse in a box

Sustainability is the buzzword of the century, commonly used by all sectors globally. It is a big word with a magnitude of dimensions behind it, and a word that still means little to most. Sustainability often calls for behaviour change, which is why...

Catalogue: Congress 2014: What Inspires?
Authors: Selin Cetinelli, Basak Oruc
June 15, 2014
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Citation

Cetinelli and Oruc (2014a, June 15). Mouse in a box. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mouse-in-a-box


Videos

Social business for an intrinsic social change

Tri Mumpuni is an agricultural engineer who has been campaigning for community development and renewable energy for decades. Early experiences working with USAID and UNDP helped her develop understanding of how to create community-based models.In her...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Tri Mumpuni
June 15, 2014
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Citation

Mumpuni, T. (2014a, June 15). Social business for an intrinsic social change. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-business-for-an-intrinsic-social-change


Videos

Sustainable research

Sustainability is at the top of all major companies’ agendas, yet it is an issue that tends to get siloed in research into research about sustainability or giving to charity. PepsiCo and MESH Planning are seeking to integrate sustainability into...

Catalogue: Congress 2013: Think Big
Authors: Fiona Blades, Ana Alvarez
Company: MESH Experience
June 15, 2013
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Citation

Blades and Alvarez (2013a, June 15). Sustainable research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sustainable-research